It's always 5 O'clock somewhere

About the company

we’re bringing new and affordable drinks to market

The 5 O’clock company was founded in 2019 by Frans Duijts and Michel van Velsen.
“A few years ago we tasted Rushkinoff Caramel for the first time and we immediately fell in love“.

It is a beautiful and gentle vodka based on caramel liqueur and that is why we decided to enable the rest of the world to enjoy Rushkinoff Caramel as well.


In the meantime, our portfolio grew with lovely drinks as Ron Miel Tobacco, Old Oak Peanut Butter Whiskey and most recently Jungle Whiskey. In 2022 we will launch two new spectacular drinks.

When you look at our Whiskey liqueurs, we dare to say they are unique in Europa and Asia. The ultimate proof that our drinks are highly appreciated by our customers is the fact that we are already selling in more than 15 countries worldwide.


The fact that it is always 5 O’clock somewhere is one of the most used excuses to open a bottle, or start a party!

Can we help you?

If you have any questions, please don’t hesitate to contact us.

where to buy?

our dealer network is growing quickly.

if you want to sell our products, please contact us


best enjoyed with friends

Rushkinoff Caramel
with hot or cold chocolate milk



  • Whole Milk
  • Unsweetened Cocoa powder
  • Semi-sweet chocolate chips
  • Sea salt
  • Heavy cream
  • Rushkinoff Caramel Vodka
  • Garnish: whipped cream, marshmallows and caramel sauce


Step by step

Step 1: In a medium to small saucepan add milk, cocoa powder, semi-sweet chocolate chips and a pinch of sea salt.


Step 2: Heat milk and hot chocolate mixture over medium heat until it is steamy, using a whisk to mix thoroughly.


Step 3: Mix in heavy cream and remove from the stove.


Step 4: Here’s where this vodka hot chocolate becomes next level! Add Rushkinoff Caramel Vodka and stir.


Step 5: Pour the vodka hot chocolate into a mug and add garnish.


Step 6: For garnish, add mini marshmallows, whipped cream and a drizzle of caramel sauce.

Cheddar Whiskey Fondue



  • 1 garlic clove, halved
  • 1 c. dry white wine
  • 1½ lb. Cheddar cheese, shredded or grated
  • 1½ Tbs. cornstarch
  • 2 Tbs. Old Oak Peanut Butter Whiskey
  • Sea salt


Step by step

Step 1: Rub the cut side of the garlic all over the inside of a large, heavy pot (preferably cast-iron or enameled cast-iron). Set over medium-high heat; add wine, and bring to a simmer.


Step 2: In the meantime, toss the cheese with the cornstarch. Add a handful at a time to the simmering wine, stirring until each handful melts before adding the next.


Step 3: Reduce heat to medium and stir constantly until the cheese is completely melted.


Step 4: Add the Old Oak Peanut Butter Whiskey and heat until bubbling, 1-2 minutes. Season to taste with salt and pepper.


Serve immediately

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